HOW TO GET STARTED IN MEDIA BUYING

This 36-page guide is going to give newbie Media Buyers the info they need to tackle any frustrations along the way. There is no shortcut shame. This is real advice given by people who know the industry.

Elena Rudneva 

Apparently it is not a really easy task to describe myself, such a mysterious and complex person I am, that don’t even know where to start. My skills and background brought me to the place I am now – Online Analyst.

Let’s start with background. My first degree in math gave me ability to deal with numbers easily, be able to see the overall picture and provide detailed analysis as well. Economic education made me comfortable with business terms, understanding general needs of business and clients and ability to work with people from different countries. Moreover, I have 6th chakra open which is very important for mediabuyers – so, guys, work on it ????

I started in the company as an affiliate manager for Russian and English-speaker, and I think I did quite good cause I attracted new and helped loyal clients to grow with my up-to date advises and inspirational mood. Lately, I became responsible for mediabuy part as well. APAC countries are my area of interest – there are lots of traffic with small payouts. I love the space for my fantasy in creation of campaigns, testing and choosing the best strategies in the field where even small adjustment can boost or fail my profit.

ABOUT THE AUTHORS

FULL CHAPTER LIST

WHAT DO PEOPLE SAY ABOUT MOBIDEA

Here's the complete chapter list. Don't miss out on this awesome content.

4 Tips for Media Buy Beginners

03

Adult Mobile AdNetwork Analysis

07

Beginner's Mistakes Part 1

18

Beginner's Mistakes Part 2

24

Carrier Vs Wifi

31

Copyright 2016 MOBIDEA

JohnChow.com

Blogger, Speaker and Entrepreneur

Let’s be honest. The primary reason why you may be interested in affiliate marketing in the first place is to make money. It doesn’t matter how “cool” those banners look or how “interesting” those offers might be if they don’t convert and put cash in your pocket. Mobidea clearly recognizes this.

Mareks Bodnieks

Media Buyer

Mobidea is superbly awesome and performs wonderfully, plus their friendly support is the best I've seen. They simply rock, to say the least.

André Beato 

I’m a mediabuyer that started working in this area as many of you did, not knowing much about this business. But with personal taste for logical thinking and mathematics, I learned and adapted strategies to get the best results possible. My degree in Management gave me the background to be critical and sensible when analysing data and also the ability to adapt to the dynamism and challenges of the daily work of a mediabuyer, always looking for the smallest detail or pattern.

I’m in charge of the mediabuy activities in South America, which is a market that I prefer working on because of its low payouts and high volumes, which means lots of data and room for different strategies! It’s a segment that never ceases to amaze me with daily challenges that always test my skills and push me to work harder and improve abilities to the next level. This job for me is quite interesting and I think also for anyone who loves dynamic markets and statistics, you’ll have always something new to do: checking new opportunities to do business, analysing campaigns, adjust strategies and try new ones on different countries, etc!

Xavier Santana

I come from a background of finance and management which means I love numbers, sheets, data and live for analysis. This is the reason why I like to say I was born to be dedicated to Media Buying. This business is all about analyzing, testing and experimenting with different banners; it’s about seeing what others don’t after spending hours surrounded by numbers. It’s a thrill and a hunt and I happen to think it’s the best job I could possibly have.

When I was in college I used to think about how to create an algorithm that could provide the best offers for users interested in exploring adverts. Now that I’ve been in Mobidea for 3 years, I can honestly say I feel destined to be part of such a forward-thinking, technology-loving company!

I hope readers can enjoy my articles and learn something new in the Mobidea Academy. My goal is to get everyone excited about Media Buying. I know this is a hard job but it gives you a rush that’s difficult to find in other comparatively boring occupations!

ABOUT MOBIDEA

Mobidea is a Programmatic Network for Affiliate Marketers

We specialize in mobile subscriptions, pin submits, sweepstakes, and app install offers. We convert your mobile traffic like no other, giving you the possibility to either send it to highly profitable offers or to auto-optimize it by using our Smartlink®.

You can promote our offers by using our Smartlink, a self-optimized algorithm that connects your traffic to the best offer, or by manually choosing Single Offers to promote. You’re free to decide which one is the best solution for you!